We build and run your GTM infrastructure so your team can focus on selling.
From CRM data cleanup and enrichment to outbound sales infrastructure, we build and run the systems that help your sales team sell.
Takes four weeks from receiving credentials.
12-month engagement. Third-party costs priced separately.
Let’s talkEverything from your CRM to your sending infrastructure gets checked.
Numbers tell part of the story. Your team has the rest. Their feedback shows what’s working, where they’re getting stuck, and what’s missing.
We review your Closed Won and Closed Lost deals to understand who and what influenced each outcome.
Your leadership team leaves the one-hour Executive Alignment Review with clear findings and recommendations.
Your team gets reliable data to use immediately while we clean and enrich the rest.
Bad numbers and outdated roles get corrected. Duplicate records are consolidated and contacts linked to the right companies.
Your strongest customers guide qualification. Each account is checked against your offer and target markets. We identify the contacts who use, influence, and buy your solution.
New records fill gaps in your coverage. For CRE and construction, that includes connecting Properties to the companies and people behind them.
Clear qualification keeps time wasters out.
Your CRM becomes a knowledge base your salespeople, reports, and automations can trust. Pointless and redundant fields go, and missing ones get added.
No CRM or sick of the one you already have? We can take care of that.
The best targeting means nothing if nobody sees it.
We check DNS records, sending volume, and email formatting, then fix what’s hurting delivery. Ongoing monitoring helps catch new issues early.
An open role. A new project. A change that creates demand for what you sell.
Each signal is qualified against your offer before it triggers outreach. Scoring gives your salespeople clear priorities, weighing engagement alongside account fit and buying intent.
Targeted campaigns introduce your business to qualified prospects. Triggered follow-up brings email, voicemail, and LinkedIn into the same workflow.
Data updates keep your CRM current. Replies are routed to the right person, and automations like the Daily Call Report show your team where to focus.
Your data stays current as people change jobs and companies develop new needs. We maintain campaigns and workflows, adding new coverage as your targets change.
Results, feedback, and deal outcomes drive changes across the system.
Selling isn’t static, and your GTM infrastructure shouldn’t be either.
Your Embedded GTM Engineer works alongside your team on the channels you prefer.
We bring the right people together for:
Safety/EHS recruiting firm ramping a new hire.
One rep. 55 opportunities. Top performer for eight straight quarters.
Qualified accounts. Verified contact data. Targeted campaigns. A Daily Call Report showing him where to focus.
See the ISS storyEnergy management startup coming out of stealth.
$16M in qualified pipeline in less than 12 months.
See the facil.ai storyVC-backed biotech company scaling without adding headcount.
22 hours back per rep, per week.
Research, enrichment, and CRM work taken off their plate. More time spent selling.
See the SafeTraces storyYes. We work with any CRM.
Implementation for Embedded GTM Engineering takes four weeks from receiving credentials.
No. Embedded GTM Engineering starts with an expanded Diagnostic as part of implementation.
The standalone Diagnostic is for teams that want findings and a plan before deciding how to execute.
Our fees cover GrnEdge’s technology, engineering, and ongoing operation. Third-party software, data, and sending costs are priced separately.
We use what you already have and agree on additional costs upfront.
You keep the data we deliver and the workflows configured in your systems. GrnEdge retains its proprietary technology and methods.
Embedded GTM Engineering is a 12-month engagement.
Yes. We correct outdated contact information, consolidate duplicate records, and link contacts to the right companies. Cleanup and enrichment are part of the implementation, followed by ongoing data maintenance.