SafeTraces provides DNA Aerosol Tracing to hospitals, universities, and Fortune 500 companies. Their reps were drowning in operational work—managing data infrastructure, manual enrichment, and data hunting instead of selling. SafeTraces deployed the Revenue Intelligence system to build and operate the intelligence layer. After a 4-week calibration that integrated industry-specific intelligence (U.S. electricity costs and HAI infection rates), reps reclaimed 22 hours per week and gained competitive intelligence their competitors couldn't access.
Each rep was responsible for their own data management, enrichment setup, and intelligence infrastructure. More time prepping than selling.
Apollo and ZoomInfo provided basic firmographics, but SafeTraces needed industry-specific intelligence to identify high-value prospects and engagement triggers.
The HubSpot CRM was weighed down by outdated contacts, duplicates, and non-target accounts. Reps couldn't trust the data they were working from.
SafeTraces deployed the full Revenue Intelligence system to build and operate the intelligence layer. This included CRM operations, data intelligence operations, data enrichment, and data pipeline infrastructure, with a dedicated Data Intelligence Engineer running the system daily. During the 4-week calibration, we integrated industry-specific data sources unique to the indoor air quality market.
Cleaned and structured their HubSpot CRM, including duplicate removal, field standardization, and ongoing maintenance to keep data quality high.
Built automated targeting models and engagement scoring that identified high-value opportunities for the sales team.
Enriched every contact with validated email, mobile, and firmographic data from multiple sources to ensure accuracy and deliverability.
Built and maintained data pipeline infrastructure including enrichment workflows, validation systems, and automated data quality monitoring.
Assigned a hands-on engineer to operate the intelligence layer daily, optimize data quality and enrichment workflows, and ensure continuous performance improvement.
Integrated U.S. electricity cost data and hospital-acquired infection (HAI) rates by state. These proprietary data sources provided engagement triggers competitors couldn't replicate.
Following the standard implementation, SafeTraces' reps started receiving clean data and automated workflows. The 4-week ramp included calibration to the indoor air quality market and integration of industry-specific data sources.
With the Revenue Intelligence system handling all data operations, each rep reclaimed 22 hours per week. No more data infrastructure management, manual enrichment, or data hunting. They focused entirely on selling.
Integration of U.S. electricity prices and HAI infection rates by state gave SafeTraces reps engagement triggers their competitors couldn't access. Proprietary intelligence that informed every conversation.
Account-level data accuracy increased from 54% to 96%. Triple-verified contacts, automated enrichment, and ongoing maintenance ensured reps always worked from clean, reliable data.
Our team was spending more time preparing to sell than actually selling. GrnEdge doubled our productivity by putting our sales enablement on autopilot.
Erik Malmstrom
CEO, SafeTraces
The Revenue Intelligence system is a managed service calibrated to your industry during implementation. For SafeTraces, that meant integrating U.S. electricity costs and HAI infection data to give their reps competitive intelligence competitors couldn't access. Your calibration will unlock the same advantage in your market.
Let's discuss how the Revenue Intelligence Subscription can build the intelligence layer for your team.