SafeTraces | Embedded GTM Engineering
VC-backed biotech company scaling without adding headcount.
22 hours back per rep, per week.
SafeTraces uses DNA aerosol tracing to help organizations evaluate indoor air safety. Its team was spending less than half their time talking to prospects.
Manual research, outdated records, and poor qualification cost each rep hours.
GrnEdge doubled the amount of time they spent selling.
Make HubSpot useful again.
Duplicate records and outdated contact information had made the CRM difficult to trust. Unused fields added clutter.
GrnEdge consolidated 1,453 duplicate records and identified invalid email addresses. Contact records were enriched, with the field structure tightened around information the team actually needed.
Reps were no longer weighed down by pointless updates.
Keep the information ready.
More than 15,000 records were enriched every quarter.
Automated enrichment kept the CRM reliable day after day.
Updated DNS records and controlled sending volume kept deliverability strong.
The team didn’t worry about a thing.
Finding hospitals with a real need.
We built an internal database tracking hospital-acquired infection (HAI) rates at the 500 largest hospital groups in the United States.
Infection-control teams were accountable for those numbers.
They were glad to hear from SafeTraces.
“Our team was spending more time preparing to sell than actually selling. GrnEdge doubled our productivity by putting our sales enablement on autopilot.”