Revenue Intelligence

    facil.ai: $16M in Pipeline in Under 12 Months

    How the Revenue Intelligence system Delivered Enterprise Results Without Building an Internal Team

    Energy Management • Fortune 500 & University Portfolios

    By the Numbers

    $16M+
    Qualified Pipeline Generated
    11x
    Return on Investment
    $250K
    Average Deal Size

    The Situation

    facil.ai provides energy waste reduction for Fortune 500 and top university portfolios. After years of struggling to generate consistent pipeline, they deployed the Revenue Intelligence system to build and operate the intelligence layer. The system managed their CRM, operated the data layer, enriched data, and delivered qualified opportunities directly to their closing team. This allowed facil to generate $16M in pipeline while their founders focused on product development and closing enterprise deals.

    The Challenges

    No Time to Sell

    Founders were handling product development and sales conversations simultaneously. They needed someone to handle the operational work so they could focus on closing.

    Years of Failed Attempts

    Three years trying to build internal sales capabilities with no results. No working prospecting system, no pipeline generation, just stalled growth.

    Needed Results Immediately

    Building and ramping an internal team would take 6-12 months. facil needed qualified pipeline now to prove their business model and maintain momentum.

    The Revenue Intelligence System

    facil's custom Revenue Intelligence system handled the entire intelligence-layer. This included CRM operations, data intelligence operations, data enrichment, and data pipeline infrastructure, with a dedicated Data Intelligence Engineer running the system daily.

    CRM Operations

    Built and managed their entire CRM infrastructure, including data model design, field structure, and ongoing maintenance.

    Targeting Intelligence

    Built automated targeting models and engagement scoring that identified high-value opportunities for the sales team.

    Triple-Verified Data Enrichment

    Enriched every contact with validated email, mobile, and firmographic data from multiple sources to ensure accuracy.

    Data Pipeline Infrastructure

    Built data pipeline infrastructure including enrichment workflows and automated validation systems.

    Data Intelligence Engineer

    Assigned a hands-on engineer to operate the intelligence layer daily, optimize data quality and enrichment workflows, and ensure continuous performance improvement.

    Qualified Opportunity Delivery

    Vetted prospects and delivered qualified opportunities ready for technical conversations and closing.

    The Impact

    1

    Fully Ramped In 4 Weeks

    Following the standard implementation period, facil began receiving qualified opportunities. The 4-week ramp allowed us to calibrate the system to their unique market and messaging.

    2

    Founders Focused on Product and Closing

    With the Revenue Intelligence system handling all data operations, the CEO and CTO stopped spending time on prospecting and data management. They focused entirely on technical conversations and closing enterprise deals.

    3

    Enterprise Opportunities at Scale

    Sourced opportunities with Fortune 500 brands including Gap, TJX, and AT&T. Generated qualified conversations with top universities like University of Arizona. Built a $16M pipeline targeting the largest retail and education portfolios in the country.

    4

    Runway to Build Long-Term Strategy

    The Revenue Intelligence system bought facil time to prove their model and determine the right long-term distribution approach without the pressure of needing immediate internal sales capabilities.

    We went through three revenue leaders in four years with little to show for it. GrnEdge generated eight figures in opportunities and completely transformed how we work in less than a year.

    Keith Gipson

    Founder & CEO, facil.ai

    Results in Weeks, Not Months

    The Revenue Intelligence system handles all data operations so your team can focus on closing deals. After a 4-week implementation, facil began receiving qualified opportunities and generated $16M in pipeline without the cost, risk, or 6-12 month ramp time of building an internal team.

    Ready to Deploy Your Revenue Intelligence Subscription?

    Let's discuss how the Revenue Intelligence system can deliver the same results for your business.