facil.ai | Embedded GTM Engineering
Energy management startup coming out of stealth.
$16M in qualified pipeline in less than 12 months.
facil.ai uses AI to reduce energy waste across large university and retail portfolios. They went through three revenue leaders in four years with little to show for it.
The founders needed to get in front of the right buyers but were balancing product development and sales.
GrnEdge designed and ran their GTM infrastructure so they could focus on closing.
Find the accounts worth pursuing.
Target accounts needed portfolios of at least 10 million square feet. VP-level facilities and energy leaders were the buyers to reach.
GrnEdge configured HubSpot around the information that mattered. A five-stage enrichment workflow kept contact and portfolio data current.
Give buyers a reason to care.
We mapped electricity costs across all 50 states. Accounts in markets with the largest increases over a rolling 90-day period became the priority.
Power was getting more expensive. facil could cut consumption.
Founders called in only when needed.
GrnEdge handled prospecting and initial qualification before opportunities reached facil.ai.
$16M in qualified pipeline generated in less than 12 months.
Opportunities included Gap, TJX, AT&T, and the University of Arizona.
“GrnEdge generated eight figures in opportunities and completely transformed how we work in less than a year.”