Intuitive Safety Solutions (ISS) provides safety, EHS, and construction management consulting to leading contractors nationwide. Their CRM was filled with incomplete and outdated data, deliverability wasn't monitored, and the sales team handled everything manually. ISS deployed the Revenue Intelligence system to build and operate the intelligence layer. The managed service took over CRM operations, data intelligence operations, and data enrichment. During the 4-week calibration, we built AI-powered automations that automatically score contacts and accounts, map competitors, identify similar companies, and enrich LinkedIn profiles. The result: 8.77x ROI, $5.4M in qualified pipeline, and automated intelligence that gave them competitive advantages their competitors couldn't replicate.
Contacts and accounts were inconsistent and outdated. Missing critical fields meant the team couldn't segment effectively or trust the data they were working from.
Outbound inboxes weren't monitored. One deliverability issue could tank their entire outreach operation without anyone knowing until it was too late.
The sales team handled scheduling and data hunting manually. No automation, no intelligence, no way to scale without hiring more people.
ISS deployed the full Revenue Intelligence system to build and operate the intelligence layer. This included CRM operations, data intelligence operations, data enrichment, and data pipeline infrastructure, with a dedicated Data Intelligence Engineer running the system daily. During the 4-week calibration, we built AI-powered automations specifically for the safety consulting market that automatically generate intelligence their competitors couldn't access.
Cleaned and structured their entire CRM, including field standardization, duplicate removal, and ongoing maintenance to keep data quality high.
Built automated targeting models and engagement scoring that identified high-value opportunities for the sales team.
Enriched every contact through 3 independent sources from 50+ available providers. Increased email and mobile data coverage from 20% to 90%+, with continuous automated enrichment maintaining accuracy over time.
Built automated data pipeline infrastructure including enrichment workflows, data validation systems, and field architecture that ensures data integrity at scale.
Assigned a hands-on engineer to operate the intelligence layer daily, optimize data quality and enrichment workflows, and ensure continuous performance improvement. Daily intelligence reports delivered warm leads to each rep based on engagement in the previous 24 hours.
Built AI-driven automations calibrated to safety consulting that automatically generate contact scores, account scores, competitor mapping by location, similar company identification, and LinkedIn profile enrichment. These automations transform the CRM into a competitive intelligence engine.
Following the standard implementation, ISS began receiving clean data and automated workflows. The 4-week ramp included calibration to the safety consulting market and setup of AI-powered automations that generate competitive intelligence.
$5.4M in qualified pipeline generated within 12 months. Every dollar invested returned nearly nine dollars in qualified opportunities, with integrated reporting connecting outreach directly to revenue outcomes.
AI-powered automations now generate contact scores, account scores, competitor mapping by location, similar company identification, and LinkedIn profile enrichment automatically. Proprietary intelligence that informed every conversation and gave reps advantages competitors couldn't replicate.
Contact accuracy increased from 59.76% to 99.3%. Personal LinkedIn profile coverage went from 0% to 86.30%. Competitor mapping reached 99.31% coverage. Clean, reliable data that reps could actually use to sell.
ISS's CRM evolved from incomplete storage to an automated intelligence engine with over 90% accuracy across critical fields, enabling precise and personalized outreach at scale.
GrnEdge does an amazing job of balancing personal touch with hyperfocus on generating proprietary data to drive business outcomes.
Jacob Zollinger
VP of Operations, Intuitive Safety Solutions
The Revenue Intelligence system is calibrated to each partner. For ISS, that meant building AI-powered automations that score contacts and accounts, map competitors, identify similar companies, and enrich profiles. Your calibration will deliver the same automated intelligence advantage in your market.
Let's discuss how the Revenue Intelligence Subscription can deliver measurable ROI and competitive advantages for your team.