Intuitive Safety Solutions | Embedded GTM Engineering
Safety/EHS recruiting for the construction industry.
One rep. 55 opportunities. Top performer for eight straight quarters.
Intuitive Safety Solutions needed a new hire to ramp, fast.
He walked in on his first day with qualified accounts and verified contact data ready to use. Campaigns were already running.
GrnEdge handled the groundwork so he could focus on building meaningful relationships.
The foundation was ready.
Account lists were built around ISS’s services and the construction firms most likely to need them. Every prospect was qualified for fit and buying intent before outreach began.
Contact records included verified emails and mobile numbers. LinkedIn profiles and company research added context.
He had what he needed to start selling on day one.
A reason to pick up the phone.
Targeted campaigns introduced ISS and its salesperson to the qualified audience.
Each morning, the Daily Call Report pulled contacts who had engaged with a relevant campaign in the previous 24 hours. These prospects were three times as likely to become an opportunity.
All he had to do was call.
The work kept moving.
The relationship continued as ISS’s needs changed.
Deal reviews informed Contact and Account scoring. Feedback from ISS helped refine targeting and follow-up, while ongoing deliverability monitoring kept campaigns running.
Records were maintained as people changed roles. New account coverage expanded beyond general contractors to the asset owners and developers behind major projects.
As ISS pursued consulting opportunities, the research followed.
One salesperson put it to work.
55 opportunities with construction firms including Hensel Phelps, Turner Construction, and Gilbane.
He was the only ISS salesperson using GrnEdge’s data. He became the company’s top performer and held that position for eight straight quarters.
A client’s perspective
“GrnEdge does an amazing job of balancing personal touch with hyperfocus on generating proprietary data to drive business outcomes.”