Sell MHP | GTM Diagnostic
Mobile home park brokerage bringing two teams together.
Over $100M in opportunities uncovered.
Sell MHP had doubled its team and moved into Ascendix on Salesforce. More than 100,000 records from two teams needed to be reconciled.
Outdated information made it difficult for brokers to know which records they could trust. Duplicate entries added confusion, while unused fields cluttered the new system.
GrnEdge’s Diagnostic showed where the breakdown was and the fixes to prioritize.
Isolate what can be worked today.
Email validation showed which addresses were usable immediately. Thousands of duplicate records needed consolidation. The CRM had more than 30 fields, many of which were redundant or unused.
Bring old opportunities back into view.
The CRM already held records connected to multimillion-dollar deals.
Existing opportunities were reviewed for inactivity and potential re-engagement.
Make the data reliable.
Sell MHP asked GrnEdge to handle the cleanup too. We consolidated 2,643 duplicates and enriched 20,130 records.
Over $100M in property opportunities surfaced from the final dataset.
“GrnEdge brought passion, a very detailed eye and urgency to our data enrichment project.”