Sell MHP is a leading mobile home park brokerage in the Pacific Northwest. After doubling their team size and migrating to a new CRM (Ascendix), they had a problem: 100,000+ records from two legacy systems, no clear process for which data was accurate, and brokers who'd stopped trusting the CRM entirely. Deals were being tracked in spreadsheets because nobody knew which contact record was the "real" one.
GrnEdge conducted a comprehensive diagnostic to find out what was broken and what was hiding in plain sight. The result: 2,643 duplicate clusters identified, $10M+ in buried opportunities uncovered, and a roadmap to transform their CRM from a data graveyard into a revenue engine.
After doubling their team size, Sell MHP had 100,000+ records from two separate systems that needed reconciliation. No one knew which contacts were accurate or which were duplicates.
Over 30 custom fields cluttered the CRM, many unused or redundant. Brokers couldn't tell which data mattered, so they stopped trusting the system entirely.
Years-old contact information meant brokers were wasting time on dead leads while million-dollar opportunities sat buried in outdated records.
GrnEdge deployed a comprehensive Revenue Data Diagnostic to identify what was broken, what was missing, and what was hiding. We analyzed 100,000+ records across 30+ fields, validated every contact, mapped duplicate clusters, and uncovered millions in buried opportunities the team didn't know existed.
Identified 2,643 duplicate clusters across contacts and companies, with merge recommendations prioritized by deal value and relationship age.
Validated every email and phone number, flagged stale contacts, and identified which records had current buying intent.
Analyzed 30+ custom fields to determine which were critical, which were redundant, and which could be consolidated for cleaner data entry.
Found $10M+ in opportunities buried in duplicate records, stale contacts with recent activity signals, and disconnected deal relationships.
The audit uncovered buried relationships and stalled opportunities the team didn't know existed. Real contacts with real buying intent that were lost in duplicate records and outdated fields.
With clean data they could trust, the team started actually using the CRM instead of avoiding it. Critical deal information stopped getting lost in spreadsheets and email threads.
A unified data structure meant the newly expanded team could operate from one source of truth. No more wondering which system had the "real" contact information.
By eliminating redundant fields and standardizing data entry, brokers could focus on high-value activities instead of data archaeology.
GrnEdge brought passion, a very detailed eye and urgency to our data enrichment project. After addressing the critical path with GrnEdge, we will be more effective at serving our target audience and growing our business.
Ashley Offensend
Partner, Sell MHP
Our diagnostic didn't just find duplicates. It uncovered $10M+ in buried opportunities. Real contacts. Real deals. Just sitting in bad data.
See what's hiding in your data with a comprehensive Revenue Data Diagnostic.