Ardor Commercial | GTM Diagnostic
Investment sales and capital markets brokerage.
188,000 records reviewed in five business days.
Ardor’s Zoho CRM made it difficult to tell who was actually in the database. Company names crossed over into Contact fields, and duplicate records added to the confusion.
They needed to scale outreach to hit their targets, but didn’t have the data to support the volume.
7,239 duplicate contacts. 2,263 duplicate properties.
More than three-quarters of the duplicate Contacts were unnamed. Email was often the only usable identifier.
Most of the duplicate Properties dated back to the original CRM migration.
Several at-risk opportunities were split across duplicate records.
See which emails were usable.
Validation found nearly 30% of tested email addresses were invalid.
The poor campaign performance was the result of bad information.
“GrnEdge didn’t just audit our CRM. They took a surgical approach to identify multiple areas that I didn’t realize were costing us time and potentially deals. In just five business days, they delivered a crystal-clear utilization report, identified and grouped duplicate records, validated every email, and tied it all directly to the unique demands of commercial real estate.”